Slo Moe's Smokery
Introducing Australians to the benefits of smoking.
SlowMoes Instagram
Task

Hybrid has years of experience in the Food and Beverage space.

As a result, we identified a trend whose time had come – traditional slow-cooked BBQ. With this in mind, created our own start-up business called Slo Moe’s – the first 16-hour smoked American BBQ brand to be sold as an FMCG product range.

Solution

The creation of the Slo Moe’s business involved all of Hybrid’s Divisions. The concept, the packaging, the positioning and marketing strategy, along with all New Product Development, is managed by Hybrid.

Results

Slo Moe’s currently comprises three SKU’s – Beef Brisket, Pulled Pork and Pulled Lamb. We are launching a chilled ready-meal range and Slo Cooked American BBQ Pies in the first half of this year.

Today, Slo Moe’s is available in Independent supermarkets nationally and Woolworths in SA and WA.

We founded and launched Slo Moe’s as Australia’s first, authentic, wood-smoked American BBQ products to be sold at retail. In fact, we can spend up to 16 hours creating the layers of flavour and unique tenderness – so that consumers can enjoy meals in minutes.

SAUCED MEATS 350g Beef Brisket / 350g Pulled Pork / 350g Pulled Lamb

SloMoes - Beef packaging
SloMoes – lamb
SloMoes – pork
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Our story so far
Sloe Moes photography
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SlowMoes Cover

Brand Strategy / Social Media Content & Management / Product Development & Packaging / Print Collateral / Website UI, Design, Development