Hybrid has years of experience in the Food and Beverage space.
As a result, we identified a trend whose time had come – traditional slow-cooked BBQ. With this in mind, created our own start-up business called Slo Moe’s – the first 16-hour smoked American BBQ brand to be sold as an FMCG product range.
The creation of the Slo Moe’s business involved all of Hybrid’s Divisions. The concept, the packaging, the positioning and marketing strategy, along with all New Product Development, is managed by Hybrid.
Slo Moe’s currently comprises three SKU’s – Beef Brisket, Pulled Pork and Pulled Lamb. We are launching a chilled ready-meal range and Slo Cooked American BBQ Pies in the first half of this year.
Today, Slo Moe’s is available in Independent supermarkets nationally and Woolworths in SA and WA.