Television Concept and Production / Radio / Press / Outdoor / Digital / Website Design, Development and UI / Graphic Design / UI Design / Social Media Content and Management
Create the name and all the associated print / digital collateral and promotional material for South Australia’s largest careers exhibition. At the same time, promote the event as the convergence of new industries that promised to support the State’s future workforce.
Adaptability across a huge range of media was key to the JOBEX campaign. Conveying a sense of optimism, the creative theme used ‘dots’ to illustrate the State’s emerging industries and a sense of connection between careers and job seekers.
The campaign was exceptionally well received by both the press and public. Numbers exceeded all expectations at both Adelaide and rural events. Over 10,000 South Australians engaged with the event – learning about the jobs and industries that will shape the State’s future, and theirs.