Television Concept and Production / Press / Digital / Graphic Design / Website Design, Development and UI / Social Media
Through the State Government’s Home Battery Scheme, South Australians received subsidies on the installation of solar power storage batteries. This allows more control over their energy supply, while reducing power bills.
Our job was to tell people about it.
With reliable power being a serious topic for South Australians, we knew the campaign had to be relatable. So we showed how the battery subsidies allowed people togo about your daily routine with confidence – knowing they had an affordable, reliable power supply.
The simplicity, empathy and clarity of the campaign’s look and messaging has been extremely well-received.
Applications for battery and solar panel subsidies are easily on track to meet the target of 40,000 South Australian home installations.