Ensure one of the state’s oldest jewellery stores remains relevant to younger audiences.

Grahams Jewellers is now celebrating over 80 years of fine jewellery, and is the only jeweller in South Australia to offer Hearts on Fire Diamonds – The World’s Most Perfectly Cut Diamonds.

With jewellery being seen increasingly as a fashion accessory, being ‘old and established’ isn’t necessarily a selling point. Therefore, the challenge is to ensure the brand is still seen as relevant for today’s jewellery buyers.


After an extensive brand audit, Hybrid redesigned the Grahams logo and brand assets to appeal to more contemporary tastes.

To further ensure the brand keeps expanding and attracting a younger audience, we enlisted a strong social media strategy. This sits alongside each sale event suite of collateral we produce.

The social content is all produced in-house, by our own content creation team.


Grahams is another of Hybrid’s longest standing clients. The new branding has been rolled out across all store signage, packaging, print collateral and online.


Television Concept and Production / Catalogues and POS / Graphic Design / Social Media Content and Strategy