ECSA
Everyone has an opinion. How do you show people how to make it count?
Task

Most South Australians know that their electoral vote matters. However, there has been growing disillusionment, particularly with younger people, many feeling their opinion doesn’t count for much.

We were tasked with turning this around, driving enrolment and explaining the value of your right to vote.

Solution

While there are a number of ways for people to express their opinion – social media, blogging, sharing – the most effective is to ‘Put Your Vote Where Your Voice Is’.

Our campaign ran through three phases, all anchored by an iconic ‘opinion bubble’, which represented our views and our entitlement to vote with them.

Results

Enrolment numbers increased significantly over previous electoral campaigns, including unprecedented numbers amongst indigenous communities.

Electoral commissioner, Mick Sherry, described the work as “one of the best electoral campaigns in Australia”.

ECSA - Press ad
ESCA-Adshel-A
Digital OOH
ECSA - Facebook

Television Concept and Production / Radio / Press / Outdoor / Digital / Graphic Design / Social Media Content and Management